Setting up
What you do, once, at the start.
Setup takes a few days on my side and about half an hour on yours, spread across three steps. Nothing here recurs.
Hand over your contacts.
However you keep them. A CRM export, a spreadsheet, the contacts app on your phone, an old address book, three lists that never got merged. You send them over and I take it from there. I load them, clean up the duplicates, fill in what is missing where I can, and build the database. You do not tag anything, and you do not organize anything first.
Answer a few questions about how you write.
Not a form with forty fields. A short conversation about how you actually talk to people: how you open, what you would never say, whether you sign off with your first name or your full name, the details that make a note read like you sent it. This is the part that decides whether your past clients recognize the message as yours, so it is worth the twenty minutes it takes.
Click one button.
One Google approval screen connects your email, so notes go out from your own address rather than from some marketing domain nobody recognizes. That is the last thing setup asks of you. There is no app to download, no account to create and no password to remember, because there is nothing for you to log into.
Once it is running
What happens after that, without you.
What actually goes out?
A few short, personal emails a day to people in your database who have gone quiet. Not a newsletter. Not a market update with your headshot on it. A note that reads like you thought of someone and wrote to them, because that is what it is meant to be. Whether somebody replies is up to them, but a note written to one person at least reads like it was.
Who checks it before it sends?
I do. Nothing reaches your past clients that I have not read first. A person reads every batch before it goes, which is the part most software skips. These are people you have stood in a kitchen with. What goes to them should not be generated and fired off unread, so it is not.
What happens when somebody writes back?
It lands in your normal inbox, like any other email, because it is one. You reply yourself, in your own words, the way you always would. I do not sit in the middle of that conversation and I do not answer it for you. The point of the service is to start conversations, not to have them on your behalf.
What do you send me?
One short email every Friday. It tells you what went out that week and who replied. It takes about a minute to read and it is the only thing the service ever asks of your attention. There is no dashboard to check, no report to log into, and no notifications.
What do I have to do once it is running?
Nothing. That is not a figure of speech and it is not a simplification of a shorter checklist. After the three setup steps there is no recurring task on your side: nothing to approve, nothing to review, nothing to schedule, nothing to learn. You answer replies when they arrive, which is work you were always going to do.
To be clear
What this is not.
- It is not a CRM. There is no software for you to operate, because you never log in.
- It is not a newsletter or a mass email. Notes go to individuals, not to a list.
- It is not a chatbot or an app. There is nothing to install and no interface to learn.
- It is not lead generation. This works your existing database, not strangers.
- It is not an assistant for the rest of your business. It runs your sphere, on purpose.